I think the reason why you have a few extra players is because you're still on the preferred servers listing. This is 'eye candy' for any player who's new to the Login Server, and looking for a place to play - 'Preferred' will make them think your server is better.
If I were to ask anyone for advice, it would be the owner of the the one called "Dragon Soul" - he always has far more than any of you all, and is located down in the "Festivus" listing.
I guess some things will never change.
