Well ISP's often meter bandwidth in bytes so you get to divide by 8 one time to make that scary number look more friendly.
The biggest justification beyond this software is licensing and the ability for desktop replacement. A person could use a licensed copy of Microsoft Office where they might normally pirate one instead and could also finally play Crysis on potentially enthusiast settings and not have a $2000 desktop or even play these full blown games on their mobile devices, like a Palm Pre.
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