It doesn't stand for Call of Heroes. Why is everyone so concerned with what it stands for. It is what it is... just accept it.
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Becuase it's there, and it's clearly a acronym, that's like saying my name is R.A. Johnson and saying R.A. is what it is; it's an abreviation for something.
EDIT: You'll keep getting these kind of questions if you leave them unanswered, not from me but other curious players.