It is VERY hard to balance a server properly. I understand there is a large percentage of the crowd that wants the sugar rush of leveling to 100 with an epic in 30 minutes, plenty of servers they can go to for that.
I think balance and mechanics are as or more important than content simply because if you build content on broken mechanics, its like building a house without a foundation.
Build what you think is right and fun, and most importantly challenging. The quality of your population will reward you if not your quantity.
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