and even more to follow up, if you go with idea #2 you could have a website with all the current event participaters and you could have pictures of events and you could have like a running story!
and a standard quest day would go like, *broadcast*you hear the stamp of feet and clashing of steal eminating from Blackburrow, and then everyone #zones into QH to meet a gm as a beggar telling of 'the horrors of blackburrow and some evil plot by a head gnoll' and you go in with a party of quester's and the beggar would lead the way and you would fight through a bunch of lvl appropriate gnolls and he would find little rewards along the way like a cache of gnoll weapons and everyone would get a low end weapon, and may be fight your way through the gnolls 'armory' and everyone gets pieces of leather armor (to sell or keep) and then the final battle between the evil boss gnoll (a gm) and the questers, and at the end of the fight (the gnoll dies) they loot 25pp for everyone off the gnoll and everyone gets a magic item, like casters would get +2 int earrings and fighters might get magic weapons and stuff.
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