Apparently you sourced something other than the .sql that comes in the D/L.
The .sql that is in the D/L is a Complete DB with Items, npcs , loot , vendors etc..
To use it , create a fresh DB and source "ONLY" the .sql found in the D/L.
If you are setting up a public server , you need to do nothing else except make sure all your .ini files are correct.
If you are creating a LAN server , then you need to add account info to the DB , and make sure that your Miniloginaccounts.ini is correct.
Hope that helps you out.
