You also have to remember that this is SONY. They can make fistloads of money, pump it back into higher salaries, general server maintainence (so all of sony's sites, games, etc can use it), and in the end, they're still making more than we can imagine selling you the headphones you're using or even the computer you're playing on.
Of course, I don't pretend to know anything about business, but this seems to make sense :P
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