Your NOT doing something right.. here is how it should look when you right click on the shortcut on your desktop, then left click on properties...(in the line that reads "Target"):
Code:
"C:\Program Files\Everquest\eqgame.exe" patchme
Unless you have it saved to a different directory, in which case you would put in the path of it followed by patchme without the "-" (hyphen).....