you pay for a waranty
the name is just that backing i know who to call when im pissed
building your own comp is poinless even if you work as a A+ CS rep.
as a sole customer, building is a great way to get exactly what you want, and if you can support it yourself great.
however if you work for a company or goto a school, i would feel alot more comfortable working on a name brand machine, backed by a named, cause chewing someones but who gets paid half what i do on the phone feels a hell of alot better than chewing into someone who makes 6 figures and decides what keyboard i get today :lol:
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