Are you launching from a patchme shortcut or the actual eqgame shortcut in the folder? 
 
Doubt it'd contribute to a crash but regardless.  I would say it's an installation issue, but the game doesn't even have to be installed to run, so maybe it's an issue with your folder in general?  Have you tried a fresh download / install and/or a different client? 
		
	
		
		
		
		
		
		
		
		
		
	
		
		
	
	
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